
Endorsing brands like Head and Shoulders, Airtel and Sony Vaio, Bollywood beauty Kareena Kapoor bagged Sony Ericsson’s XPERIA to endorse their Vivaz range.
New Delhi’s press confrence saw the Mrs Khan pose for the cameras while showing off her new gadgets.
Sony Ericsson’s Corporate Vice President & Head of Asia Pacific region, Hirokazu Ishizuka, had this to say about Kareena coming on board:
“Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms.”