

In a unique promotional initiative, leading film major, Studio 18 has collaborated with the Leeds-based publication, Asian Express National newspaper, to release a special issue of Rann Times UK-wide.
Produced by Sheetal Vinod Talwar and Madhu Mantena of Ghajini and directed by the maverick, Ram Gopal Varma, Rann top-lines the legendary superstar Amitabh Bachchan with a well-known ensemble cast comprising Riteish Deshmukh, Sudeep, Paresh Rawal, Rajpal Yadav, Rajat Kapoor, and a host of others.
Bachchan’s character (Vijay Harshwardhan Malik) plays a media baron in the controversial film, which takes a bold and entertaining look at the fierce war between news channels, which drives them to the extent of “creating” sensational and often dangerous news, in order to grab viewership.
Remarks Ram Gopal Varma, “The way the news is presented today is much more entertaining than family soaps and thrillers. What’s worse is that we enjoy this kind of presentation.”
In keeping with the film’s theme of Bachchan playing a reel-life news editor, the makers have created a special 12-page newspaper called Rann Times, which features candid and hard-hitting interviews with the film’s talent, including Mr. Bachchan